Liverpool have broken another record in America as enormous growth solidifies
A Roberto Firmino first-half goal proved enough to stretch Liverpool’s unbeaten record to 38 league games against Tottenham on Saturday evening. As a results of the victory in north London, the Reds have now made the all time start to a top-flight season in any of Europe’s top five leagues, amassing 61 points from a possible 63 on offer from their first 21 matches of the campaign.
Intriguingly, Liverpool’s victory over Spurs was also the foremost watched match on NBC Sports in over a year, further indicating that the Reds’ support within the US is growing at speed. 1.25 million people tuned in to observe the sport , the foremost since 1.36 million watched Arsenal beat Manchester United at the Emirates last season.
The Reds are not any strangers to the US and broke tradition last summer once they returned there for the second year running for his or her annual pre-season tour. Given that they had toured the US the year before, the expectation was that they might head to Asia instead, but Jürgen Klopp’s side instead played games against Borussia Dortmund in Indiana, Sevilla in Boston and Sporting Lisbon in ny . Liverpool have previously played ahead of 55,000 in North Carolina, 52,000 in New Jersey and 101,000 in Michigan, and returning to the States has often made perfect sense from a billboard point of view, with the sport growing at a rapid speed there.
The Reds also hired Kate Pratt, formerly of Madison Square Garden, as Head of Sales for America in autumn last year, because the club’s determination to earn more revenue within the USA and beyond became increasingly strong.
Speaking on the US market, Liverpool chief executive Peter Moore told Yahoo Finance in 2019: “When we glance at the engagement of our US fanbase, it’s our fastest growing market within the world. Going there and playing is one thing but we’d like to possess 24/7 engagement with the US market.”
There is little question that Liverpool are an enormous draw once they visit the US, but given these impressive viewing figures, it’s clear that they’re quickly establishing themselves because the favorite Premier League team within the country.
Source : liverpool.com